Social Media Design for a Fasteners and Hardware Consumables Supplier in Dubai
A strict blue-and-white product spotlight template that unifies a mixed catalogue of fasteners, cutting accessories, and branded maintenance products.
Fasteners, cutting tools, and hardware consumables
The single-product spotlight format here has to hold together a genuinely mixed catalogue, bolts and nuts, cutting accessories like hole saws and sanding discs, plumbing parts like ball valves, and maintenance products like silicone sealant and WD-40, as one brand rather than a loose collection of stock photos. The fix is a strict blue-and-white template with the company's circular "h" logomark fixed in the same corner of every post, and the product name always set in bold white type against a dark, textured background image (a wood surface, a metal panel, a workshop scene).
What stays fixed across the set is the logo position, the blue-and-white palette, and the bold white product name; what varies is the background texture and, in a few posts, the presence of a third-party brand. Because the products range from a five-centimetre bolt to a full spray can, the template relies on close, confident product photography rather than props or lifestyle staging to do the selling, which keeps such a physically varied product range visually consistent.
The notable creative decision is including a well-known third-party consumer brand, WD-40, directly in the feed, sitting comfortably next to own-category fastener posts with its own packaging intact rather than a generic reshoot. That signals the supplier stocks recognised branded products alongside generic hardware, and the template had to be flexible enough to feature an outside brand's packaging without breaking consistency with the rest of the grid.
- Ongoing social media post design (single product spotlight format)
- Cross-category catalogue coverage (fasteners, cutting tools, sealants, maintenance sprays) in one visual system
- Grid/mockup compilations for client review
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