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Product Catalogue Design for a Multi-Branch Hardware and Industrial Supplies Distributor in the UAE
A catalogue that groups an unusually wide range of categories onto shared spreads so the document reads as one coherent whole.
General hardware and industrial supplies distribution
This catalog carries an unusually wide spread of categories under one cover, power tools, hand tools, fasteners, welding equipment, garage equipment, safety gear, exhaust fans, pumps, casters and electrical products, so the design challenge was giving that breadth visual order without pretending the range is narrower than it is.
The catalog groups related categories onto shared spreads rather than giving each its own page, tools and fasteners together, electrical and safety items together, so a reader can still navigate by rough department even without a formal table of contents. Each grid keeps product photography consistent in scale and lighting across every category, which is what lets the catalog read as one coherent document rather than several stapled-together price lists, a real risk when a supplier's range spans this many unrelated categories.
The result leans into the distributor's actual identity: Jabal Al Ahmar Elect & Hardware TR LLC SP's catalog reads as a broad multi-branch hardware retailer that customers turn to precisely because they can find tools, fasteners, safety gear and electrical items in one place, and the shared-spread grouping is what makes that breadth feel organized rather than scattered.
- Multi-page print-ready catalog design
- Cover spread design
- Shared-spread category grouping
- Consistent labeled grid system
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