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SEO Case Study: New 1,200+ Product Website for an Electrical Products Supplier
A brand-new site built around a 1,200-plus product catalogue moved from a flat indexing period into a steady, still-accelerating climb within its first few months.
Electrical products supplier (UAE)
This account's Search Console history covers roughly three and a half months because the site itself is that new: we built it from scratch with a catalogue of more than 1,200 products, a build of that size requiring every product page to be structured, categorized, and made indexable before any of it could start ranking.
The opening weeks show minimal, near-flat activity through the first two months, the period a catalogue this large typically spends being crawled and indexed page by page. From there, the trend turns into a clear and steady climb, roughly the point where that scale of indexing and on-page structure work usually starts converting into actual search visibility. Both clicks and impressions rise together through to the most recent tracked day, with no sign of leveling off yet.
Total clicks over the period reached 531 against 33K impressions, with an average position of 12.9 and a 1.6% average CTR. For a 1,200-plus product electrical supply catalogue, where buyers search by specific product names and specifications, landing just outside page one on average within the first few months of a brand-new site going live is a strong early signal, and the fact that growth was still accelerating at the most recent data point suggests current position and CTR are stronger than the blended average shows.
- New website build covering a 1,200+ product catalogue
- SEO from launch
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