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SEO Case Study: New Website and Search Growth for an Aluminium Products Supplier
Rebuilding on a new domain after a prior provider withheld access led to eight months of low, flat activity before a sustained inflection took hold.
Aluminium products supplier (UAE)
This client's previous website was controlled by an earlier provider who withheld domain access and stopped providing support, leaving the business unable to update or maintain its own site. Rather than fight to recover a domain the client didn't control, we built a new website from scratch on a new domain and started SEO from a clean technical base.
The first eight months of this account's Search Console history line up with that rebuild period: a tight, low band of daily clicks and impressions, consistent with a new domain still being crawled, indexed, and built out with content before rankings have anywhere to climb from. Starting in December 2025, the trend shifts, both clicks and impressions widen and climb together, the pattern expected once a new site's technical foundation and on-page work reach the point where Google rewards it with visibility.
By the later months of the tracked period, daily click volume was running several times higher than the early baseline, with impressions scaling up in step, evidence the new site was earning visibility across a broadening set of searches. An average position of 10 across the full 16 months, pulled down by the earlier flat months, means this business is now landing on page one for a meaningful share of its keyword set, on a domain that did not exist at the start of this window.
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