Strengthening Hardware & Door Accessories Brands Through Visual Design

Rukn Al Anwar Steel & Aluminium Product Trading is a trusted supplier of aluminium, glass, and wooden door accessories, along with stainless steel sheets, pipes, tubes, handrail components, fasteners, castor wheels, and general hardware products. To improve its online presence and present its broad product range more professionally, the company partnered with Scaling High Technologies for advanced social media design and visual branding.

The Challenge

Creating a Clear Digital Presentation

Although the brand offered diverse hardware and door-related accessories, its social media lacked structure and clear product representation. Key challenges included:

• Mixed product categories displayed without order

• No proper visual identity or product formatting

• Low engagement from contractors, fabricators, and interior professionals

• Difficulty highlighting both metal products and hardware accessories

The company needed organized visuals that communicated variety, quality, and reliability.

The Solution

Tailored Visual Designs for Hardware & Accessories

Scaling High Technologies developed a clean and industry-focused creative approach designed specifically for hardware, steel, and aluminium products. The strategy delivered:

• Category-based product templates for door, metal, and hardware items

• Clean, modern visuals that highlighted specifications and purpose

• Platform-ready designs optimized for engagement and clarity

• Flexible layouts suitable for stories, reels, promotions, and product spotlights

This helped the brand present everything—from door fittings to castor wheels—with clarity and a professional look.

The Results

A More Professional & Organized Online Identity

With a cohesive visual system, Rukn Al Anwar now showcases its products more effectively across digital platforms. The updated visuals:

• Strengthened brand recognition

• Improved clarity for contractors and buyers

• Enhanced product understanding for mixed categories

• Increased engagement across social media channels

Thanks to Scaling High Technologies’ specialized visual design support, the brand now stands out with a polished, reliable, and industry-aligned digital presence.