Al Hamriya Building Materials Trading LLC offers a wide selection of construction and DIY essentials, including electrical supplies, plumbing materials, tools, fasteners, waterproofing products, and PATTA hardware. To enhance its digital presence, the company partnered with Scaling High Technologies to create impactful and consistent social media designs.

The Challenge

Al Hamriya Building Materials Trading LLC carried a diverse product range but lacked a cohesive visual identity across social media platforms. Key challenges included:

• No consistent branding across posts
• Difficulty displaying technical construction items in an attractive format
• Low product recognition despite having a large inventory
• Need for visuals that appeal to contractors, homeowners, and DIY users

A structured and visually appealing design system was required to represent the brand effectively.

The Solution

Scaling High Technologies developed a clean and modern visual strategy tailored for construction and DIY audiences. The design approach included:

• Consistent brand colors, fonts, and layout styles for all platforms
• Category-based templates for tools, electrical items, plumbing materials, fasteners, and waterproofing products
• Product-focused visuals highlighting PATTA fasteners and high-demand hardware items
• Educational posts such as DIY tips and material usage guides
• Optimized formats for Instagram, Facebook, and LinkedIn

This ensured each design was informative, clear, and visually aligned with the brand.

The Results

With the new social media designs, Al Hamriya Building Materials Trading LLC achieved:

• A professional and uniform visual identity
• Increased engagement from builders, contractors, and DIY customers
• Improved visibility for fasteners, tools, and PATTA hardware
• Enhanced trust through clean and informative content

The redesigned visuals allowed the company to showcase its products with clarity while building a stronger and more recognizable digital presence.