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How to design your visiting cards to get more leads?

When we think about business cards, we often think of the card itself and not what's printed on it. However, if your business card isn't designed well then it won't get you any leads and may even be considered unprofessional by potential clients. A great business card should include all of your contact information as well as a good design that makes people want to reach out to you after they've taken one home.

Use a clear, high quality logo

Make sure your logo is clear and readable.

Your logo should be in high resolution, so that it looks good when printed on a small card. If you’re using a vector file (creating the logo as a smart object in Photoshop), make sure the original file is 300dpi or higher.

In addition to being easy to read, the font style and color of your logo should match the rest of your branding efforts (website, business cards).

Choose brand colors that stand out

  • Choose brand colors that stand out: When you choose your brand's colors, make sure they stand out from the rest of the crowd. Be sure to choose a color palette that reflects your brand's personality, but also one that is appropriate for your industry. If you're in an industry that has strict branding guidelines (i.e., finance), stick with their pre-approved palette and use their Pantone numbers when printing everything from business cards to letterheads.

  • Make it easy to read: Make sure the text on your card is easily readable by choosing fonts that are easy on the eyes and big enough to read without effort at a glance. The smallest font size should be no smaller than 10 points; 12 is ideal if you're going with Times New Roman or something similar as a header/headline font on top while using something like Arial or Calibri as copy body text below—that way it'll look nice both when printed big and when viewed on small screens (like mobile phones).

  • Keep it simple: Try not to overwhelm people with too much information or too many elements competing for their attention—the point of an effective visiting card is so they can quickly get what they need from it—your name, title/role within company, company name/address info should all go across one side; fill up both sides if necessary but avoid putting too many things there!

Pick font styles that reflect your brand

When designing your visiting cards, you need to pick a font that reflects your brand. Fonts can be used to convey a message about you and the quality of service that you provide.

Make sure that the fonts are readable from afar, so that people can see it when they’re walking down the street or at an exhibition.

You should also choose fonts that are easy to read in black and white since many printers cannot print color photos on their cards.

Include a QR code for easy contact

QR codes are a great way to get more leads, customers and clients.

A QR code is a quick way to get in touch with someone. You’re probably using it on social media posts or Instagram stories anyway. So why not add one to your card? The best part is that this is also an easy way for people who don’t know you yet to contact you!

The most important information should go on the front

As you may have guessed, the front of your card is where you'll want to include your name and contact information. The most important things to include here are:

  • Name

  • Email address (if you don't have one, create one right now)

  • Phone number(s)

  • Website URL (if you don't have one, create one right now)

  • Social media accounts (Twitter handle and/or Instagram username)

Now that we've got all the basics covered, let's get a little bit creative with our design. It's time to add some eye-popping elements that will catch people's attention when they see it on someone else's desk or in their pocket.

Be consistent with your business card design and online presence

You want your business card to be something that will stick in someone's mind. And you can do that by making sure it's consistent with the rest of your branding.

If you're using the same color scheme, logo and fonts across different marketing materials (such as social media profiles and websites) then people will recognize these design elements as being part of your brand. They'll become familiar with them, which means they'll trust you more easily because they don't have to spend time figuring out what "strange" things are going on here! It also means that when someone has seen your brand somewhere before (maybe even on another card), they will connect it back to their overall impression of who YOU are as a company/person/whatever...

Consistency is key when creating any kind of marketing material but especially so for visiting cards because they represent an individual person rather than just an organization or product line like brochures do; there should be no room for variation unless it makes sense within the context of specific situations like special events where different pieces get handed out depending on who’s receiving them (but even then try not too many variations). In other words: choose wisely because once printed up those little babies stick around forever!

Design business card that looks inviting and gives all necessary information on it

Select a suitable design. Make sure that the design is consistent with your brand, as you want to be associated with it. It should also be able to express the message that you need to convey about yourself and your business. If you have a logo, use it on your cards instead of using a generic image or text; this will help people associate the card with your company.

Use QR codes if necessary. If you wish to share more information about yourself or company, then adding a QR code could be beneficial as well – not only does it give them an easy way of getting in touch with you, but it also makes for an interesting interaction between individuals who are trying out new things like this one!

Need help designing your visiting cards?

If you're looking for a team of professional designers who can help you design your visiting cards and make them stand out in the crowd, then Scaling High Technologies is the right choice for you. We have experience designing various types of visiting cards. Our designers know how to communicate your brand's message through design. We also offer our clients with a wide range of printing options that would give them an edge over their competitors.

Click here to contact us.


If you want to get more leads from your business cards, it’s important that you design them well. You should make sure that the design of your business card is consistent with your other branding elements, like your website and social media profile, so that people can easily recognize who you are when they see you in real life. You can also add a QR code on the front of the card or inside fold if wanted which makes it easier for potential customers to contact you via mobile phone or tablet computer instead having to remember all those numbers by heart!

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